How It All Started
Saltroot Media is a performance partner for teams who want their ad media handled with discipline. We connect strategy to execution across CTV and beyond, focusing on the choices that shape outcomes.
Saltroot Media was built around a simple idea: media works better when decisions are made carefully and owned fully. After years of running campaigns where budgets were finite and outcomes couldn’t be explained away, we learned that the difference rarely comes from tactics alone — it comes from making decisions you’re willing to stand behind. Saltroot exists to run media with clear ownership from the start.
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Meet the team.
Our Creative Founders
Email - jen@hardiesdigital.com
Jen Caesar
Co-Founder
Jen Caesar has spent more than 12 years leading growth and demand generation programs for B2B technology companies. She has built and scaled full-funnel digital campaigns across paid and organic channels, partnering closely with revenue teams to drive measurable results.
Jen brings a structured, data-informed approach to marketing and a track record of turning strategy into sustained growth.
She is based in Dover, NH.
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Phone - 1-978-255-3047
Email - sean@hardiesdigital.com
Sean Hardies has spent more than a decade leading paid media and performance marketing programs across agency and in-house environments.
He previously led marketing and account services for a digital studio on Boston’s North Shore, overseeing strategy and execution for national and global brands.
Over the years, he has partnered with iconic brands including Filson, Polartec, Schneider Electric, Dick's Sporting Goods, Rockport, iRobot, and Lightcast, among others.
He lives in Somerville, MA.
Co-Founder
Sean Hardies
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Ms. Sophia Mitchell
Head of Curriculum Development
Mr. James Turner
Chief Education Strategist
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Dr. Emma Collins
Cheif Learning Officer
Our Team Of Professionals
Our Process
Understand the Business
We start by aligning on your goals, audience, and success metrics. This ensures media decisions are grounded in real business objectives, not assumptions.
Build the Strategy
We start by aligning on your goals, audience, and success metrics. This ensures media decisions are grounded in real business objectives, not assumptions.
Execute with Precision
We start by aligning on your goals, audience, and success metrics. This ensures media decisions are grounded in real business objectives, not assumptions.
Measure, Learn, and Scale
We start by aligning on your goals, audience, and success metrics. This ensures media decisions are grounded in real business objectives, not assumptions.
Our Locations
Dover, New Hampshire
383 Central Avenue, Suite 232 K Dover, NH 03820
Tel: 978-255-3047
Somerville, MAssachusetts
383 Central Avenue, Suite 232 K Dover, NH 03820
Tel: 978-255-3047
