Services
Saltroot Media builds smarter CTV and video campaigns — no fluff, no filler. We help brands navigate a crowded media landscape with clarity, speed, and strategy. If it doesn’t drive outcomes, we don’t do it.
What We Do
What Sets Us Apart
We plan, manage, and optimize media campaigns that perform. Saltroot is built for brands that want clarity, speed, and strategy in how they approach Connected TV and digital video. Whether you’re starting from scratch or scaling a complex program, we operate as an extension of your team.
We know how to move quickly without sacrificing strategy. Whether you're launching your first CTV test or expanding a multi-market video effort, we meet you where you are — and help you level up, fast.
Core Services
CTV & OTT Strategy
Smart planning for a fragmented landscape. We help brands navigate the ever-shifting world of streaming with practical, forward-looking media plans. From mapping audiences to choosing platforms, we build campaigns that align with your goals and make every impression count.
Media Buying & Campaign Management
Hands-on media management that stays on target. We manage your CTV and video campaigns from start to finish — keeping spend tightly controlled, performance visible, and momentum strong. We adjust as needed, communicate clearly, and focus on what’s moving the needle.
Measurement & Optimization
Insights you can act on. We design campaigns with built-in learning. That means clear KPIs, testing plans, and performance readouts that don’t require a decoder ring to understand. When the data speaks, we move.
Bolt-On Support
Not every campaign needs everything — but when it makes sense to go deeper, we’re ready to support the areas that matter most.
Advertise on Major Streamers. Plus Hundreds More.
We activate media across the biggest CTV environments through our buying partners. Your campaigns can appear on top-tier streaming services, watched by millions.
From Our Blog
January 8, 2026
Linear vs. CTV: Stop Paying for People Who Don’t Care
Traditional TV works by "broadcasting" to everyone in a city, regardless of whether they are a fit for your business. CTV changes the math by letting you pay only for the households that actually matter.
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January 30, 2026
CTV Creative: Mastering the 10-Foot Experience
A phone is inches from a face; a TV is ten feet away. Designing for that gap is what separates a "digital video" from a true television experience.
We're Your Performance Partner.
If you're over bloated decks and recycled insights, you're in the right place. We bring sharp thinking, fast execution, and clear-eyed reporting — the kind of partnership that makes your team stronger, faster, and ready for what’s next.