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Tech

Innovation moves quickly in tech. Your marketing should too. Saltroot Media partners with SaaS companies, startups, and enterprise tech brands to launch connected TV (CTV) and digital campaigns that spark awareness, generate demand, and turn prospects into customers. We focus on outcomes that move the needle (pipeline growth, qualified leads, and product adoption), not vanity metrics.

Demand-Gen Ready Campaigns

Strategy built for pipelines, not pageviews.

Flexible Budget Scaling

We work with in-house teams to adapt media based on seasonality or GTM motion.

Test & Learn Infrastructure

Set up to run creative or channel tests with usable results — not just assumptions.

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We help growing tech companies simplify their message, focus their spend, and connect with real users — whether you’re building category awareness or driving adoption in a crowded market.

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Related Articles

January 8, 2026

Linear vs. CTV: Stop Paying for People Who Don’t Care

Traditional TV works by "broadcasting" to everyone in a city, regardless of whether they are a fit for your business. CTV changes the math by letting you pay only for the households that actually matter.

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January 30, 2026

CTV Creative: Mastering the 10-Foot Experience

A phone is inches from a face; a TV is ten feet away. Designing for that gap is what separates a "digital video" from a true television experience.

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January 7, 2026

CTV Advertising: How it Works and Why it Matters

We define the core terminology of CTV and OTT and explain how it's changing the way brands reach their audience.

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Frequently Asked Questions

Ready to run a smarter media campaign? Let us help you build something that actually performs.

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