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The media landscape is constantly shifting, and it’s hard to know which channels actually matter. We break down the mechanics of modern digital advertising to show you how these tools could work for your business.

CTV Advertising: How it Works and Why it Matters

We define the core terminology of CTV and OTT and explain how it's changing the way brands reach their audience.

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January 8, 2026

Linear vs. CTV: Stop Paying for People Who Don’t Care

Traditional TV works by "broadcasting" to everyone in a city, regardless of whether they are a fit for your business. CTV changes the math by letting you pay only for the households that actually matter.

January 30, 2026

CTV Creative: Mastering the 10-Foot Experience

A phone is inches from a face; a TV is ten feet away. Designing for that gap is what separates a "digital video" from a true television experience.

January 7, 2026

CTV Advertising: How it Works and Why it Matters

We define the core terminology of CTV and OTT and explain how it's changing the way brands reach their audience.

January 9, 2026

CTV Isn’t Broken. The Way It’s Bought Usually Is

CTV can be one of the smartest channels in your mix if it’s actually managed.

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